Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)
LeadSquared
JULY 22, 2014
You should start off with CPC. Once you get the hang of it, you should go for CPM optimized for website conversions. Since these are lead generation ads, you would choose website conversions as goal. This means that your ad would be shown to people that are more likely to click through to your website and fill a form there.
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