Should You Use the Same Landing Page for Email and Online Ads?
The Point
JULY 20, 2018
Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way. When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever.
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