7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. SEM is the exact opposite.
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