17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Increase the click-through rate on paid search ads? Understand Google AdWords quality scores? Optimize landing pages for conversions? AdWords Guides, Tips & Tactics. How Does the AdWords Auction Work?
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares). 2. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. 4. Billion with Google in 2013. Twitter. 6.
Search Engine Marketing (SEM) Best Practices
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Implement conversion tracking. Higher goals require a larger budget. 2. Digg this!
How to Improve SEM Conversion Rates
OCTOBER 9, 2007
To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are importantâ€”balancing your budget against driving as much traffic as possible to your website. Keep the contact form short. Test, test, test.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. Editor's note: For example, using Salesforce for Google AdWords.)
SEM Mystery: The Case of the Missing Leads
JUNE 17, 2010
Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. “Care for a drink?. Went great. “No.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? deadly sins of Google AdWords by iMedia Connection. Image credit: Placeit.net. by WordStream.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Is The Hype Over Google AdWords Quality Score Justified?
Hero Conference 2014: Key Learnings in Paid Search
MAY 2, 2014
Match calls to actions or “incentives” to improve conversion rate and fill your sales funnel. Quality score is more important than many think or at least pay attention to—and the best way to improve your quality score is focus on improving your click-through rate. However; how much of our testing and optimization efforts focus on click-through and monitoring CTR over time? How can you be different to generate more clicks and improve click-through rate? These keywords are usually long-tail, have better CTRs, conversion rate, and quality scores.
Paid Search & The Truven 15 Top Health Systems
JULY 24, 2014
Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? Truven graded health systems all over the U.S.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
SEM changes take effect in a matter of minutes. • It’s flexible. How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. Paid Search: Top 10 Ways To Lower Cost per Conversion & Improve ROI by Fathom Blog. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.
Hospital Advertising Tips: Increase Patients with Ad Extensions
APRIL 23, 2014
If you are currently promoting your hospital and service lines using Google AdWords and Bing Ads—the below are very important to maximizing success for your health system. According to Google, advertisers see up to a 30% increase in click-through rate when implementing sitelinks. Review Extensions : Review extensions are credible ratings from a 3 rd party. Ad A : .
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. 1. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.
The Case of the Missing Leads: An SEM Mystery
DECEMBER 29, 2008
Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. I've got to watch my figure." Went great.
Digital Marketing Glossary, Part 1
FEBRUARY 17, 2014
AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. The marketing goal of a CTA is to prompt a user to click and continue down a conversion funnel. CTAs can be tested with A/B testing, and they can be measured via a conversion rate formula that calculates the number of clicks over the times the CTA was seen. Guilty as charged.
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. And much more.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Conversion actions are not all created equal (e.g. Comments are closed.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
more recent post here explained how to create a cool graphic social media email signature. #3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post. This review of MarketingSherpa data holds up well against more recent figures.