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Anything Goes Marketing
NOVEMBER 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website.
Online Marketing Institute
DECEMBER 23, 2010
The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Not all leads are created equal. Exclusive videos & newsletters. Discounts to our SMX conferences. b2bmarketing
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