Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Current or former customers (84% says research from DDB). ” The people that are fans of your company on Facebook?

Social Media 141

Social Media ROI Media Correlation 141

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SnapApp

JUNE 2, 2017

Instead of sending the typical reminder email, challenge registrants with a quiz on the upcoming topic to get their mind in gear. . . Make a hybrid infographic and assessment/ calculator that presents research statistics and persuasive ideas like an infographic, but allows these figures to be applied to the individual user.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. You’ll need a landing page to drive traffic and convert registrations. How to Keep Your Audience Engaged.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Marketing Insider Group

JULY 1, 2020

How has your company’s last AdWords campaign made a positive difference for your customers? From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. It’s not meaningless. Think about it. What problem does your Facebook ad solve? image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

MARCH 10, 2016

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. For example, here's an inbound link to our co-founder Dharmesh's blog. Learn how to do keyword research for SEO here.). Now they’re looking to conduct further research to find a solution to the problem.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28