How to Measure the Value of Social Media
Sprout Social
APRIL 19, 2017
Social media ROI is no different. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.
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