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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Can Spam Compliance. Event Management. Campaign Manager. Google AdWords Tracking. CRM Integration. Learning Management. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Posts: Related Tags crm systems. Lead Management. Sales@Salesfusion.com.

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Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth

ANNUITAS

If it were easy, funnel conversion benchmarks would be a lot higher than low, single-digit percentages, right? And even when you have crisp, perfectly aligned messaging, a lot can be lost in the execution phase in terms of aligning content and engagement channels with the right customer target, in the right place, at the right time.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. The technology appears useful at both ends of this spectrum.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. 1) Social Media Manager. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. 2) Blogger/Blog Manager.

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B2B Marketing Guide

OutboundView

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

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Marketing Automation Trends for 2010

LeadSloth

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?