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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Even better, if you target keywords with the right buyer intent, you can attract organic traffic in the form of ready-to-buy consumers. If you’re new to trying to rank for the keyword “loose leaf tea,” you can see that it’s possible, but the level of competition is tough, based on Google AdWords. Link to every source you cite.

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How to Use Data to Create More Relevant Content

Hubspot

Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Step #3: Steal phrases from Google AdWords. Soovle pulls keyword ideas from Google, Bing, Yahoo, Answers.com, Amazon, and Wikipedia.