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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

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How to Use Data to Create More Relevant Content

Hubspot

Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases. Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service.