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KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., PHOENIX, Ariz., PHOENIX, Ariz.,

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Online Advertising: Click-to-Call Boosts Conversions

KEO Marketing

The goal for marketers should be to plug and eliminate as many potential leaks as possible, thus keeping visitors focused and increasing the odds that they will complete the desired action. When a user encounters your ad, and then has to click through to a landing page, there is a high likelihood that you will lose them at this stage.

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Targeting Easier Than Ever in Digital Marketing

KEO Marketing

Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Fortunately, that is now easier than ever before, thanks to the wealth of tools and platforms available to marketers today.

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Growing your business in a world without Google

Biznology

How much of your traffic comes from search engines? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. The content changes more frequently.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad.

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A Beginner’s Guide to Generating Business Leads

Only B2B

Generating leads is a crucial part of any business-to-business (B2B) sales and marketing strategy. Here is a beginner’s guide to help you get started: What is a B2B Lead A B2B lead is a potential customer who has shown interest in a business-to-business (B2B) company’s products or services.