Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans
Moz
JUNE 8, 2020
Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Are there already local companies fulfilling this demand? Ask, listen, repeat.
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