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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Are there already local companies fulfilling this demand? Ask, listen, repeat.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land.

Google 100
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side.