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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Tailor calls to action in a way that confuses users.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. AdWords is no more. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

If your clients have shopped around for marketing automation, they will be aware of that large financial barrier to purchasing marketing automation. Mobile app development: ShoutEm. ShoutEm makes mobile app development and creation easier. Conversion rate optimization: Load Faster. Load Faster helps with site optimization.

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Focused on Mobile. Next, they’re focused a lot on mobile right now. If you’ve ever used your phone or done a query on Google from mobile, you’ll start to understand why. On mobile, their ads — where they still make the majority of Google’s revenue — are all above the fold and in that screen.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

But it can boost brand awareness, drive better quality leads and clicks, and further empathize your company. Drift (Conversational Marketing, Lead Generation). Of course, there are tons of features like calendars, email, mobile reply, and more elements that make Drift one of the top B2B marketing tools to consider utilizing.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. So, what can advertisers do as the pressure mounts?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Mobile will account for 72% of US digital ad spend by 2019.