How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
Hubspot
MARCH 15, 2012
Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score. The average CPC on Google is roughly $1.50
Let's personalize your content