Remove Adwords Remove Banners Remove POS Remove Sample
article thumbnail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

And in that way, it’s more like email – keeping your brand top-of-mind among people who have requested it – than it’s like banner ads and TV and Google Adwords, yet we keep banging our head against the wall trying to unlock social media ROI from the perspective of net new revenue.

article thumbnail

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Companion Banner : An image or group of images that shows up next to your ad. Here’s a sampling from Google: How to Target UTM Links in OptinMonster. Display Ads. Remarketing Ad. Note: The Impr. Top)% metric replaces the Avg.