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Programmatic Advertising Glossary & Brief History

Digilant

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. And which of the current crop of Google advertising services is best for your banners? A history lesson: Google AdWords and DoubleClick. The release of AdWords changed online advertising forever.

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What is Programmatic Digital Advertising?

Digilant

Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. billion in 2007). .

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Paid Search. Online Display.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.)