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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Don’t forget that you can also promote your YouTube videos (done through Adwords.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Dive Deeper: Google Ad Extensions: Everything You Need to Know 2) Display Ads Display ads are advertisements that run on other websites, and are usually image ads: This is the best way to retarget an audience and persuade them to take action. Advertisers usually pay using a CPC or CPM model.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

6) LinkedIn Ads LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. Even better, they report to you about how your ads are performing on all of those metrics, even if you aren’t targeting them. It’s essentially simple email marketing for LinkedIn.

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