Testing for B-to-B Marketers: How hard is it?
Biznology
NOVEMBER 30, 2011
Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.
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