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How to Use Data to Create More Relevant Content

Hubspot

Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Step #3: Steal phrases from Google AdWords. Soovle pulls keyword ideas from Google, Bing, Yahoo, Answers.com, Amazon, and Wikipedia.

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Complete Guide to B2B Marketing

Directive Agency

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. Reporting on analytics. This content should serve three purposes: Rank for keywords with high volume and valuable intent. Launch new campaigns. Optimize bids.