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Automating PPC with the New Google Ads

QuanticMind

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. How to Market on Google.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Paid Search.

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Ad Tracking: What It Is & How to Do It

Hubspot

As William Stentz, Director of Marketing Analytics at Carmichael Lynch, reminds us , "Good key performance indicators are simple, timely, critical to the success of a project, and not financial in nature. DoubleClick Ad Tracking. You can learn more about tracking parameters and how they work in this article.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

Google Analytics is a free tool anyone can use to track different touchpoints in the customer journey and attribute them to sales. It integrates with Google Analytics, Google Ads, and DoubleClick Search. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Advanced Tracking and Analytics.