KoMarketing Associates

article thumbnail

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads.

Adwords 152
article thumbnail

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads.

Adwords 120
article thumbnail

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts.