Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Optimization. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 18, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Optimize content to be copied-and-pasted. Pre-link and optimize for SEO, etc. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. The kitchen sink theory. Steal me, steal me!

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Optimize content to be copied-and-pasted. Pre-link and optimize for SEO, etc. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Internally, I call it an SMNR. The kitchen sink theory.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Paid content includes MAT releases , sponsored content and advertorials.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

DECEMBER 30, 2015

Search Engine Optimization (SEO). True story: When we started really prioritizing our content to target keywords at CoSchedule, our #1–3 search results increased by 248% with the most basic types of optimization. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Search Engine Optimization (SEO). True story: When we started really prioritizing our content to target keywords at CoSchedule, our #1–3 search results increased by 248% with the most basic types of optimization. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168