Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Social Networks (including FB, Twitter, etc.). Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Moz

APRIL 3, 2019

The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. Similarly, both Facebook and Twitter have a ‘relevancy score’ that acts as the quality score. BuzzFeed is a prominent platform for brands.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Biznology

JUNE 26, 2012

I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. ” (Wikipedia). These strategies are part of my previously-mentioned social media robot armies and zombie hordes: link-farming, affiliate marketing, and inbound marketing.

Blogger 80

Blogger Outreach PR Media 80

Martech Advisor

JANUARY 7, 2020

Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat, and Pinterest are the top-performing channels for paid social ads. This type of ad also includes advertorials that inform and influence conversions. Native ads are popular across social media channels such as Facebook, Twitter, and Instagram.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68