Biznology

JULY 5, 2016

The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. It was very exciting for our team, and I am sure all of that personal excitement easily translated to the bloggers as well. We reached out to over 1,000 bloggers in the world of food, fitness, health, wellness, running, sport, etc.

Outreach 140

Outreach Blogger Media Advertorials 140

Content Standard

AUGUST 18, 2016

Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.”

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Sprout Social

OCTOBER 20, 2016

It also gives our posts a competitive advantage since more authentic visuals and copy perform better in the Facebook News Feed than stock or advertorial photography. They also understood the long tail benefits of building an informative Page with a consistent brand voice and content relevant to their target audience.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. But then that’s where the work starts.

Class 80

Class Long Tail Marketing Blogger Media 80

Moz

APRIL 3, 2019

I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Whether it’s a finance topic related to an upcoming holiday (i.e.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Biznology

JUNE 26, 2012

It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers. I am not saying that these top guys are saints. There is a lot of access.

Blogger 80

Blogger Outreach PR Media 80