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Phony Testimonials and Dumb Social Proof

Writing on the Web

Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials. And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names?

Ning 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. e.politics: online advocacy tools & tactics » Quick Hits — August 29, 2007 says: August 29, 2007 at 1:15 pm [.] I look forward to hearing from you. How NOT to pitch a blog. [.]