Ambal's Amusings

SEPTEMBER 17, 2009

Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Talking about your products’ features won’t help with that. This reality presents a terrific opportunity for B2B marketers. Think about it.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Navigate the Channel

SEPTEMBER 13, 2023

As humans doing human behavior, they assess your competency or capability, your reliability (or your products’ reliability), your integrity, your empathy or compassion and your honesty or transparency. It might seem reductive, but to trust you, your customers must believe that you can make or distribute a worthy product or service.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

ClearVoice

NOVEMBER 22, 2021

Content is an essential tool in an SMB’s arsenal for a number of reasons: It can position you as a thought leader and educator by demonstrating expertise on a specific topic in a given industry or sector. Here are a few examples of content goals : “In [YEAR], improve product recognition by [PERCENTAGE].” Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Scoop.it

NOVEMBER 30, 2021

The digital equivalent of an advertorial in a magazine, paying to syndicate on a well-known website gives you instant access to their large audience while still getting to use the content on your own channels. Graphic content is generally the most dynamic and can be posted on most popular social media platforms.

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

ClearVoice

APRIL 4, 2019

If you’re new to this sector of writing, the good news is there are plenty of resources available to educate and expand your knowledge. Another way that content marketing wins big for companies is in its ability to answer questions to better explain a service, a product, a solution or all of the above. Take courses, online or offline.

Top of Funnel 85

Top of Funnel Content Marketing Planning Advertorials 85

SugarCRM

NOVEMBER 9, 2015

Perhaps you read the newspaper in the morning, flipped through a magazine on your commute and watched the evening news after work. We have the best product on the market. Rather, we’re referencing content that’s more educational and provides value to those who consume it. You should buy from us.”

Content Marketing 50

Content Marketing Advertorials Content Case Studies 50

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. A lead is a prospective customer who has shown interest in the services or products provided by your company. Run an advertorial in a magazine, or. What is Lead Generation? In a nutshell, ?lead lead generation ?

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101