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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. “… Distribution and syndication of a press release exposes your brand to new audiences in an easy and efficient way.”

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B2B Video Marketing Done Right

KoMarketing Associates

Co-branded video material is a way to spread production and distribution costs between two (or more) brands involved in the sales channel. Public Relations and Special Features. They provide the context of an advertorial with the authenticity of a product review and rating. Lee LeFever’s Common Craft: Net Neutrality.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Content Distribution. Advertorials (Sponsored Content).

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What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Advertorial (4). But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Every Cash flow.

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