Digital B2B Marketing
OCTOBER 15, 2013
Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article. Retargeting.
Albacross
APRIL 24, 2019
Run an advertorial in a magazine, or. Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). All things being equal, the lower your CPC and CPM, the better. Then And Now. Cost Per Lead. Cost Per Lead.
Martech Advisor
JANUARY 7, 2020
CPC vs. CPM. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views. CPC vs. CPM. The two most common pricing models used today, CPC and CPM have distinctive features: CPC. CPM is about being seen and the impressions collected. Banner Ads.
Expert insights. Personalized for you.
100 
Let's personalize your content