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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

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B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

markempa

In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. ” An advertorial? Is native advertising really a new tactic? Question #1. How can we use native advertising?

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” Tactics: Content marketing goals can seem like lofty ambitions, but tactics actualize your big aspirations. Blog posts.

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15 B2B case studies show how content marketing drives ROI

Biznology

Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. So it took some moxy to launch a content marketing strategy online. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Yes, corporate blogs are an excellent resource for Lead generation.

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