Marketing Craftmanship
MARCH 27, 2013
The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. Increasingly, registration barriers lose more leads than they generate.
Webbiquity
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.
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Biznology
MAY 27, 2014
Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.
Albacross
APRIL 24, 2019
Run an advertorial in a magazine, or. Although it will create a barrier for entering your content, the committed viewers won’t mind submitting their emails. Then And Now. Back in the day, lead generation techniques were pretty straightforward. Marketers would typically do one of these things: Run a TV commercial. Email gates.
Biznology
JUNE 26, 2012
Well, most of the true A-list bloggers do not put such a mercenary barrier between companies, organizations, and brands–which is how they became A-list bloggers–by being likeable, accessible, having character, being popular, and having integrity. This is a pity. Why is this a pity?
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