Anyword

JANUARY 12, 2022

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Helps give context to more complex products or services. Shorter copy comes in several different forms: headlines, subheadings, product descriptions , call-to-actions, social ad copy, email banner copy, and much more.

Copywriting 98

Copywriting Best Practices Advertorials Paid Search Agency 98

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Digital ads usually takes two forms: native ads and banner ads, but that line has gotten blurry too.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

While it sounds great on paper, i n the real world, this oversimplified view can paint an inaccurate picture of your ROI , especially if your product is sold at a low price per unit. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Biznology

JUNE 26, 2012

It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers. That’s fine.

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168