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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. Rather than showing one more banner ad that might disrupt the UX, native advertising shows ads that look less like ads.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. For example, editorial stories that function as in-feed ads can afford large word counts, whereas paid search units and promoted listings have less room to work with. Don’t: Exaggerate or use misleading headlines.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

To help you create striking, resultful Facebook Ads, I’m going to explain four effective strategies. 4 Facebook Ad Optimization Hacks to Multiply Your Conversions. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. Include Eye-Catching Visuals in Your Ads.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Think of quotes as short-form testimonials. Feature Pages.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Product Review. Think of quotes as short-form testimonials. Feature Pages.