Only B2B
OCTOBER 11, 2017
After receiving a few “ shop now ” emails, I would not open their newsletter because I know I don’t want to buy anything right now. The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. There is a reason why most newsletters use it. Tell stories.
Ambal's Amusings
SEPTEMBER 17, 2009
One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.
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Adobe Experience Cloud Blog
FEBRUARY 19, 2016
Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. To measure this, divide the total number of click-throughs by the number of people who submitted contact information (for example, by signing up for your newsletter).
Webbiquity
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.
B2B Marketing Zone Posts
AUGUST 3, 2010
Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?
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