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Under the Influence

Contently

” three times each during the post-game interview, according to a 2014 USA Today article. The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. Simms was instructed to repeat “I’m going to Disney World!” Subtle this is not.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

But in order to achieve this effect, how do the rules of copywriting apply to native ads? For shorter character limits, focus on directness; for longer advertorials, be creative about including anecdotes, testimonials, expert quotes, and more to better engage your audience. Do: Be transparent with your labeling.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The term “native advertising” describes any ads that mimic the visual format and content of its environment.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Transparency. Similar to Groove’s blatant outlining of its goals, transparency in the form of open information on your business’ financials and growth in general can build trust with your audience. Buffer’s Open blog is an example of transparency. Advertorials. Illustrations.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Transparency. Similar to Groove’s blatant outlining of its goals, transparency in the form of open information on your business’ financials and growth in general can build trust with your audience. Buffer’s Open blog is an example of transparency. Advertorials. Illustrations.