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Everything you need to know about native ads in email newsletters

Liveintent

Native ads are similar to an advertorial but come in a variety of formats. An unfortunate response to advertising is the development of banner blindness, a conscious or unconscious response by the user to ignore banner-like content or information. What are native ads? Branded content native ads. Native ad guidelines.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

And it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. Rather than showing one more banner ad that might disrupt the UX, native advertising shows ads that look less like ads.

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The Ultimate Affiliates Guide to Native Advertising with Outbrain

Outbrain

They are an effective way to overcome some of the obstacles faced by affiliate marketers – banner blindness, ad fatigue, and negative perceptions about aggressive advertising tactics. It’s true, content pages like advertorials or promotional articles are important. Native ads work because they don’t look like regular ads.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Make e-books to provide long-form content that tells a bigger, comprehensive story, all while helping you share your messages in avenues like Amazon’s Kindle Store, Barnes & Noble’s Nook Store, Apple’s iBook store, and even as PDFs on your own blog or website. Advertorials. Audio Books.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Make e-books to provide long-form content that tells a bigger, comprehensive story, all while helping you share your messages in avenues like Amazon’s Kindle Store, Barnes & Noble’s Nook Store, Apple’s iBook store, and even as PDFs on your own blog or website. Advertorials. Audio Books.