Customer Experience Matrix
MAY 18, 2007
It can also track the sources of Web site visitors and manage pay per click Web advertising campaigns. I’m glad to know about Manticore because people do occasionally ask about this sort of system and balk at the cost of Eloqua and even-more-expensive Vtrenz (just purchased by Silverpop ; see last week's post ).
Customer Experience Matrix
JULY 22, 2010
Again, there was already one transaction: Silverpop/Vtrenz in 2007. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. Speaking of small business suppliers, Google and Intuit are long-shot contenders.
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Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Alive and Kicking!
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)
Customer Experience Matrix
MAY 23, 2007
Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. A few of the recent acquisitions (Acxiom Impact / Kefta, Omniture / Touch Clarity, Silverpop / Vtrenz) marry particular pairs of capabilities.
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