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Making Sense of Marketing Acronyms: Part 3

Bluetext

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM.

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B2B Marketing Events Around The World - May 2011

MLT Creative

May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. 62) Native Advertising. A type of online advertising that takes on the form and function of the platform it appears on. 26) Customer Acquisition Cost (CAC).