Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. When we consider programmatic advertising, I tend to put things in two different buckets … brand and demand,” says Andrews. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas.

Paid Search Agency 110

Paid Search Agency Ads Campaigns Account Based Marketing 110

ClearVoice

JANUARY 31, 2019

Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. All of which informed how we pitched our ideas in response to the RFP. All an answer to the simple question… why. Section 4: Who.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Hubspot

OCTOBER 26, 2015

Marketers and advertisers can draw on their target audience's self image to direct their strategy and approach. Which market segment does your product or service serve? Here is an RFP (request for proposal) template you can use to formulate your thoughts if you choose to reach out to agencies. What is your brand promise?

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28