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Why Social Media Really Matters

Customer Experience Matrix

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%).

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings. ” Mass advertising is dead.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

In this exploration of the event, we delve into the numbers, hot topics, and key takeaways for retail, streaming, AI, and advertising, shedding light on the ever-evolving world of technology. Top of Mind for Digital Advertising Professionals The deprecation of 3rd party cookies.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), Google+ Creates Data Gold Mine For Advertisers by MediaPost Online Media Daily.

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Klout and the Reality of Return on Influence

Convince & Convert

Video production by my friends at Candidio. Maybe Narrowcasting Trumps Broadcasting. Mark: It’s measurable, and you can compare that type of impression in some ways to traditional advertising impressions. These are people who love your product, advocating your product where it’s being used. It is ugly.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.