Remove Advertising Remove CPM Remove Mobile Advertising Remove Privacy Protection
article thumbnail

How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

Advertisers who are buying email ad inventory with LiveIntent will also see changes due to iOS 15. What do these changes mean for my email advertising campaigns? Advertising campaigns will continue to reach high-value audiences, as they always have, and drive consumers to convert.

article thumbnail

Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. With the nonID, LiveIntent helps advertisers and publishers securely bridge their data to the ecosystem, making it actionable.

Privacy 125
article thumbnail

11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.