Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful.

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

DECEMBER 9, 2021

Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities. The advertising industry is at a crossroads with changes in privacy that will ultimately limit advertisers’ ability to reach their target audiences. Facebook Twitter LinkedIn Email Share.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

6sense

MAY 9, 2017

The 90% Problem occurs when there is a greater percentage of buyers participating in a marketing campaign than those who ever actually raise their hand or make themselves known.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. I am already witnessing a movement from What If to What’s Next with 6sense’s intelligent marketing cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

MAY 10, 2017

Having data that clearly spells out which accounts have the greatest potential to buy makes everyone feel good about the energy and resources invested to engage those accounts. As we’ve gained a better understanding of our buyers, their needs and timing, there are 3 key areas that we’ve witnessed the biggest impact: 1.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59