Influencer Marketing: What is it and Why Should You be Doing it?
Onalytica B2B
AUGUST 23, 2017
As it stands, there’s confusion as to when influencer marketing is just outright advertising. “We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford. Traditional advertising isn’t as effective.
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