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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

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Trade media: Top tips for successful food & nutrition ingredients PR  

BDB

Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of. If you want to advertise your services, paid advertorial is the way to go. To properly leverage trade shows for PR, it pays to be prepared.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

We don’t review advertising campaigns here and never have. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list.

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What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Explore the difference: MAT releases vs press releases What is a press release? Learn more about MAT releases vs press releases!

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So what is native advertising?

Biznology

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Sales staff/.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr.,