Zoominfo

MARCH 12, 2018

In fact, 55% of B2B marketers believe the biggest advantage of programmatic advertising is how cost-effective it is. Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ). Best practices for programmatic advertising.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Zoominfo

OCTOBER 22, 2019

In fact, 55% of B2B marketers believe the biggest advantage of programmatic advertising is how cost-effective it is. Not to mention, nearly 70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying ( source ). Best practices for programmatic advertising.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Huptech Web

MARCH 2, 2023

Additionally, social commerce allows businesses to track the success of their campaigns in real-time, allowing them to make adjustments and improve their return on investment. By leveraging social media, the brand has reduced its customer acquisition costs and increased its return on investment.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Webbiquity

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. ROI: How to Measure Return on Investment in Social Media by Social Media Today. Social Media ROI…Maybe.

Social Media 100

Social Media ROI Media Emarketing 100

Bannerflow

NOVEMBER 8, 2018

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Features such as in-banner search, live feeds, and carousel formats have all been shown to increase return on investment (ROI).

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48