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Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Features such as in-banner search, live feeds, and carousel formats have all been shown to increase return on investment (ROI).

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

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Display Advertising Trends 2020: the essential facts and stats

Bannerflow

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% Key learning.

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