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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Integrations: Let you integrate the link shortener with other tools in your marketing stack.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This is a means of conducting business through computers and mobile devices exclusively to key personnel. Buying power.

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. Tip #4: Enhance Website Speed and Mobile Responsiveness Website speed and mobile responsiveness are critical factors in SEO.