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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

They track who, where, and when someone clicked your link, so you can measure its effectiveness. . You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Auto-branded links.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. The decision must be based on the cost and projected return for the ABM systems. Job title targeting (JTT).

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

Use tools like Google Keyword Planner or Semrush for research. ” Use Keyword Research Tools: Input your core topic into a tool like Google Keyword Planner, Ahrefs or Semrush. Use tools like Google PageSpeed Insights to analyze and improve your site’s loading time. Here’s how to optimize them.