Customer Experience Matrix

NOVEMBER 15, 2013

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Many small businesses do their marketing through CRM, email, and search advertising.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Navigate the Channel

DECEMBER 1, 2023

It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hinge Marketing

MAY 4, 2023

If you’re trying to figure out how to allocate your marketing budget, where to focus your efforts to attract customers, or even how to prioritize your marketing initiatives, the best approach is to base your decisions on past and projected marketing return on investment (ROI).

Lead Generation 101

Lead Generation Budget Programs ROI Lead Scoring 101

Valasys

JULY 9, 2019

In the survey, 48% of the marketers termed ABM initiatives beneficial for getting the maximum out of their marketing endeavors, while 33% of them considered its value as a tool for streamlining the customer acquisition process & 32% associated ABM endeavors with a clutter-free pathway to Return on Investment (ROI).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49