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How to Drive Engagement and Conversions Through Content Marketing

BenchmarkONE

More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. This article shares tips for moving prospects through the sales funnel using content marketing. People at the top of the funnel want to learn about your industry, company, and products you sell.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Measuring the ROI of Mobile Video Advertising. Native Advertising.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. Visuals can help improve your ad’s click-through rate (CTR). The ad produced a 32% higher return on investment (ROI) than any of their other campaigns. Want a pro tip? Let’s get started.

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