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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

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SEO Sprints: How to Productize SEO Services

seo.co

Google updated its index slowly and (at times) inconsistently. Obviously, budget-conscious clients aren’t the most lucrative ones, but it’s worth trying to appeal to them, especially if these limited runs produce a high return on investment (ROI). Forming a marketing strategy required at least a week or two.